Anyone who has taken a Business 101 class or has humored the idea of entrepreneurship has likely heard about the power of being niche: this is the concept that if you offer something specific enough, you and your audience will easily find each other and you will shine in your industry.
It’s something I’ve tried and tried again, picking up and putting down multiple businesses in efforts to find “the one” that would stick… the one thing I could rinse and repeat over and over that would never bore me and remain relevant for my audience and clients. And, guess what happened?
I got bored. I lost focus.
I kept having new shiny ideas pop into my head, and my learned understanding of business-building would nudge me to abandon whatever seed I had planted to try to grow a new garden—a little bit of a “grass is always greener” mentality mixed with the sneaky suspicion that whatever I was working on was perhaps one shade of what I REALLY wanted to do, but not the whole rainbow.
After many years of rebranding myself, my work, and my offerings…after hundreds of hours spent building business after business in pursuit of setting my soul on fire… I was lucky enough to be diagnosed with ADHD—and yes, you read that right! LUCKY, because I finally had proof that my brain and heart do work differently than others, that Business 101 courses are not written in a language I can understand, and lastly, I finally had the permission to do things in a way that works for me.